Volume 6, Issue 38
October 1, 2008

In This Issue:

Quick Links:

1. Editor's Welcome
2. In The News 
3. Guidelines to your Advertising Success
4. Press Release

 5. Article Archives
 6. Book Club

 7. Retail Store Directory
 8. Premier Store Coupons
 9. Online Shopping Links

"The first part of success is "Get-to-it-iveness"; the second part of success is "Stick-to-it-iveness.""
-- Orison Swett Marden, Editor, Success Magazine 

 
Welcome from the Editor

Jami pictureMany of you are familiar with the survey program run by Scrapbooking.com Magazine. What you may not know is what we do with the data we collect. For the past few years, we've been asking our readers the same questions in timed intervals. Why? We want to analyze and see trends as they develop, know what brands come and go as favorites and how the age of the average scrapbooker changes. Now, for the first time, we've teamed up with The SMART Group to make these findings available to the industry. Read on to find out how you can get a copy of the trending report and why you should.


Jami Petersen
newsletters@a-z.com

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In The News

News you can use about the latest media coverage of hot trends, noteworthy events and dynamic industry leaders. Learn more about the current headlines in arts and crafts by clicking on the title of each article segment.




Familiarizing Young Children with Photo Books May Ease Back-to-School Anxieties. Whether a youngster is entering school for the first time, changing schools or just not comfortable on campus after summer break, many kids have more stress getting back into the groove of school than they care to admit. That's why Picaboo has created an option for parents to easily make a "Back to School" photo book using its free downloadable software.

 

Wacom® Builds Digital Scrapbooking Community At PenScrappers.com. Wacom announces today the creation of PenScrappers.com, a new contest site dedicated to the interests of the digital scrapbooking community. With an initial summer-theme scrapbooking contest anchoring the site’s official launch, the site’s true success will be found in its ability to offer digital scrapbookers a place to learn from nationally recognized scrappers, share their own creations and comment on the fun work of others.

 

World’s Largest Craft & Hobby Trade Show To Showcase Hottest Trends in Crafting Industry. The 2009 Craft & Hobby Association (CHA) Winter Convention & Trade Show – to be held January 25-28, 2009 at the Anaheim Convention Center in Anaheim, CA – promises to be the year’s best resource for the hottest craft and hobby products and trends, including new “green” offerings. As the largest craft and hobby trade show in the world, the CHA Winter Show is the leading global marketplace for the growing craft and hobby industry. The 68th annual Show will feature seven major sections. With a theme of It’s Easy Being Green: Discover the Possibilities, the 2009 Winter Show will help exhibitors focus on providing innovative, environmentally friendly and sustainable craft products for consumers of this emerging market. The ‘Green’ Show theme was designed to help the industry take some first steps at going green and to capture some of the expanding $208 billion dollar green market.

Guidelines to your Advertising Success

dennisAdvertising is without a doubt one of the trickiest things to master. If you are going to be in retail or if you are a manufacturer supporting retailers, mastering advertising is a must. I would like to give you five guidelines that will contribute to your advertising success. Next week, a follow-up article will provide another five guidelines to help you master advertising.

One thing I have noticed about scrapbook retailers is that they seem to put the brakes on when then should be stepping on the gas. If volume goes down they advertise less not more. The less they advertise the less volume they do. Those that advertise, and I mean really advertise, do more volume during slow times than those that don’t.

However, the real concern I have is when I review a scrapbooking retailer’s ads and see that they have weak messages and that campaigns lack the sparkle you would expect to see in a sales event designed to drive real traffic to a store. This brings me to the first of the ten guidelines you should be following to achieve advertising success.

If your advertising isn’t working – STOP IT!

If you are running advertising that is not working, please stop it! I know it sounds obvious but here’s what often happens: People run advertising because they feel they ought to. They’re not really sure if it’s working but they are hesitant to stop it because it may be one of their main forms of marketing. If the ads you are running aren’t producing great results, STOP, re-evaluate and spend your marketing dollars elsewhere.

 

Read the entire article by clicking here . . .

 

If you would like to comment directly to Dennis about this article or have him address a subject matter in future articles feel free to email him directly at dconforto@a-z.com.

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Press Release: New Sakura of America Collection Sets Featured

Collection Sets are popular Sakura of America pen and marker brands organized in a reuseable, durable package. These new Sakura of America Collection Set Series will be featured in national contests of Shojo Beat manga magazine, and blog sites, 2 Sketches 4 You, and Creative Therapy. Scrapbooking.com magazine. The fall premiere of TVWeekly.com webinars will highlight the Collection Sets in projects for crafters.

The new Sakura of America (Sakura) Collection Set Series is highlighted this fall as contest prizes of blog sites, magazines, and online publications. Collection Sets are the most popular Sakura brands packaged in durable, reusable containers that store easily to help stay organized. The Collection Set brands are: Gelly Roll Metallic®, Gelly Roll® Stardust®, Glaze®, Micron® 05, Soufflé™, Pigma® All Black, and a Permapaque® Fine with both traditional and metallic colors.

Sakura of America's new Collection Set Series. perfect as gifts or contest prizes. Seven Collection Sets available, two are featured as gifts with journal entry.

The October issue of Shojo Beat, a VIZ media manga magazine, promotes a Halloween theme manga drawing contest which includes the Pigma Micron Collection Set in its grand prize award for the winning entry. Creative Therapy, a blog site dedicated to using self-expression through art as therapeutic work, will use Gelly Roll Stardust Collection Set as a prize on October19th, and again on December 7th.

In November, 100,000 subscribers to Scrapbooking.com magazine will be introduced to the entire Collection Set series in a consumer email blast, and in a Pen Department article that will feature projects made with the sets. The blog site, 2 Sketches 4 You,will challenge card makers November 10th and 24th, and award a Gelly Roll Stardust and Metallic Collection Set to the handmade card contest winners, respectively.

"Our readers are going to be thrilled at the opportunity to win something exciting like Sakura's Collection Sets. In all honesty, as a card maker and scrapbook enthusiast there is no product that comes close to the superior quality of Sakura of America," states Kazan Clark, co-founder and co-owner with Laura Davis of 2 Sketches 4 You blog site.

TVWeekly.com kicks-off its fall webisode season with projects using Collection Sets of Glaze, Gelly Roll Metallic and Permapaque Fine. Craft pros personalize wooden ornaments and make decorative garlands for holiday decorating of table-top trees.

About Collections: http://www.sakuraofamerica.com/collections
Pen lovers, crafters, artists, collectors, and professional organizers can create a special writing instrument zone for their desk, shelves, and studio or offices to position Collection sets within easy reach. The popular brands of Sakura pens and markers are packaged in durable, reusable containers to easily categorize storage of useful items. Perfect for gifts, awards, and incentives.

Each Collection Set contains 16 pieces, and the manufacturer suggested retail price is:
Gelly Roll Metallic: $20.64 stock number: 57369
Gelly Roll Stardust: $27.04 stock number: 57913
Micron 05: $43.04 stock number: 50075
Pigma All Black: $43.04 stock number: 50076
Glaze: $31.68 stock number: 58377
Soufflé: $31.68 stock number: 58351
Permapaque: $31.68 stock number: 58314

About 2 Sketches 4 You:
Founders and owners of this blog, Kazan Clark and Laura Davis, based in Colorado, challenge readers with contests to make handcrafted cards and scrapbook pages based on their unique sketches.

About Creative Therapy:
The Creative Therapy founder is Karen Grunberg. Creative Therapy is a site dedicated to using art to create therapeutic work. Each week a catalyst (topic) is selected and bloggers use any form of art to express their feelings and experiences which provides a means to experience the therapeutic power of art.

About Scrapbooking.com:
Scrapbooking.com, a monthly scrapbooking publication, is a division of the A-Z Media Group, and the largest single source of scrapbooking information in the scrapbooking industry, and located in California.

About TVWeekly.com:
TVWeekly.com, based in California, is a free online television programming anytime you want to watch! New episodes scheduled for the fall. Plum & Verdigris, a show about the art of jewelry making which has been around for eons, learn from the pros with a new webisode premiering each Wednesday! Scrapbook Lounge, with over one hundred and thirty webisodes in the archives, and a new one premiering each Friday, you'll never be short on paper craft inspiration!

About Sakura Color Products of America, Inc.:
Sakura Color Products of America, Inc. (Sakura) is committed to the development of writing instruments and artistic mediums that empower individual self-expression, creativity and enhance communication. Headquartered in Hayward, CA, the company services the U.S. and Canada, and is the U.S. subsidiary of privately held, Sakura Color Products Corporation of Osaka, Japan. Sakura manufactures the popular Gelly Roll® gel pen, Pigma® Micron® fine-line pens, Cray-Pas® oil pastels, as well as many other high-quality writing instruments, art materials, and industrial markers. Sponsor of Grand Sumo Tournaments 2008 and 2007, and Maker Faire 2008. For company, product details, and a retailer locator, visit www.sakuraofamerica.com or call 800-776-6257 for more information.