Volume 6, Issue 47
December 3, 2008

In This Issue:

Quick Links:

1. Editor's Welcome

2. Retailer Survey
3. Did You Forget to Advertise?
4. Press Release

 5. Article Archives
 6. Book Club

 7. Retail Store Directory
 8. Premier Store Coupons
 9. Online Shopping Links

"In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it."
-- Robert Heinlein 

 
Welcome from the Editor

Jami picture

There are many perceptions that retailers have about competition that are just plain wrong. These perceptions are wrong among many retail categories, but they seem to have found a permanent home in the crafting industry. The perception I see that most alarms me is when I hear retailers complain that Michael's and their 40%-off coupon is killing their business. I am amazed because these retailers have admitted defeat before even trying to compete. Read this week's feature article to learn how you can change your business and compete with these larger retailers.  


Jami Petersen
newsletters@a-z.com

Retailer Survey

surveyOccasionally Scrapbooking.com Magazine would like your opinions on different topics that are relevant to the craft industry. We would appreciate your valuable feedback about adhesives:


Click here to participate. . .
 


Did You Forget to Advertise?

dennisOne of the discussions I have most often with retailers deals with carrying too much inventory and how to get rid of it. In many ways the discussion is always very interesting as I listen to retailers who are at war with retailing. I know it sounds strange but really it’s true. Let me share with you some of the dialog that I often have.

Retailer: Dennis, I have listened to your talks and have read your articles. I finally believe you, but the question I have now is how do I get rid of my excess inventory?
Dennis: How much excess inventory do you have?  Retailer: I don’t know!
Dennis: Why not? Retailer: Well, I don’t know how much inventory I should have.
Dennis: Why not? Retailer: I guess I just never learned how much I should carry; I just filled the store with product until I felt my store looked right.
Dennis: How do you know your store is the right size for your market? Retailer: Gosh, I guess I really don’t know.
Dennis: Why not? Retailer: I just never learned how big or small my store should be for the marketplace I am in.
Dennis: Ok, who is your biggest competitor? Retailer: Michaels, Wal-Mart, Hobby Lobby, Jo-Anne’s or Target.
Dennis: What makes them big competitors? Retailer: Those awful 40%-off coupons.
Dennis: Where do you shop most often? Retailer: Wal-Mart or Target!
Dennis: Why do you shop at those stores? Retailer: Because I want to save money for my family.
Dennis: Why? Retailer: Because it’s my job to save my family money and to get more for less.
Dennis: What do you think Michaels does if they are over inventoried? Retailer: They have a sales event.
Dennis: What do you think you should do when you are over inventoried? Retailer: Hmmm, have a sales event?
Dennis: What does a sales event look like to you, a shopper that wants to save money? Retailer: Price points that I know are real savings or percentage off sales.
Dennis: What percentage off will drive you to a store? Retailer: It depends but anywhere from 15% to 50% off.
Dennis: Why don’t you have an inventory clearance sale with 15% to 50% off Retailer: Because I can’t make money doing that?
Dennis: Can you make more money by holding on to dead inventory? Retailer: No!
Dennis: Do you think Michael’s losses money when they have 40% off sales? Retailer: No.
Dennis: Why do you lose money at 40% off and they make money at 40% off Retailer: Because they can buy it for less than me?
Dennis: Do you think that is unfair? Retailer: Yes.
Dennis: Why? Retailer: Because manufacturers should sell the product at the same price to everyone. Read the entire article by clicking here. . .
 

If you would like to comment directly to Dennis about this article or have him address a subject matter in future articles feel free to email him directly at dconforto@a-z.com.

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Press Release: ScanDigital, Memory Makers Form Partnership

ScanDigital, the premier photo and home movie transfer service, announced a partnership with Memory Makers, a popular scrapbooking franchise featuring a print publication, books, digital media and events. Through the partnership, scrapbook designers whose work will be featured in Memory Makers magazine will utilize ScanDigital's services to convert physical scrapbook designs into digital format. Using a custom console designed for Memory Makers, designers will now send ScanDigital their creations for print-quality digital conversion. As the exclusive provider of scanning services, ScanDigital will convert the pages by scanning, retouching, and optimizing the digital copy of the design. The digital versions will then be sent to Memory Makers for inclusion in upcoming issues as a way to inspire their readers with creative new design ideas.

This is a natural partnership as both Memory Makers and ScanDigital are in the business of encouraging people to enjoy their family's memories and history. ScanDigital brings the past alive by converting analog material to digital format for preservation and organization. Through its scrapbooking shows and publications, Memory Makers encourages the sharing of memories, showcased in beautifully designed scrapbook layouts. ScanDigital's services are ideal for scrapbookers as a way to make ancestry books without using the precious originals, preserve their artwork, print copies for loved ones, show off their creations in the online gallery, and use old photos in digital scrapbooking.

"Memory Makers is a premier brand within the scrapbooking community, and our services are ideal for scrapbooking enthusiasts," says Anderson Schoenrock, ScanDigital CEO. "We are thrilled to have structured a partnership to provide content for their publication."

"Partnering with ScanDigital allows us to streamline the layout submission process for our 70+ contributors in each issue, and it ensures quality uniformity in presentation, all while ensuring that each layout is treated with the care it deserves," says Beth Williams, Executive Editor, Memory Makers.

About ScanDigital
ScanDigital is a web-based company that provides an innovative service and process for the conversion of old photos, slides, negatives, scrapbooks, videos and reel-to-reel film into digital format. Orders are placed online and the website automatically generates a UPS shipping label for secure shipping to their Los Angeles headquarters. Photos are scanned and then individually cropped, oriented and color-corrected. The service also removes dust, minor scratches, blemishes and red eyes. The digitized images are returned on CD, DVD, or hard drive along with the originals, usually within a week after the prints or slides are received at ScanDigital. Image files are also uploaded to a free online gallery for viewing, sharing and long term preservation.

About Memory Makers
Memory Makers serves as a leading resource for scrapbooking enthusiasts, providing community, ideas and inspiration to help them explore and enhance their craft. Its presentation of products, trends, layouts, creativity prompts and instruction motivates scrapbookers to create and experiment while embracing their own style. The Memory Makers franchise includes Memory Makers Books, www.memorymakersmagazine.com and Memory Makers Presents Great American Scrapbook Conventions (Arlington, Texas; Chantilly, Virginia; and Chattanooga, Tennessee). Memory Makers is an imprint of F+W Media, Inc., the leading enthusiast content provider and marketer of magazines, books, conferences and interactive media properties.