"When written in Chinese, the word 'crisis' is composed of two characters - one represents danger and the other represents opportunity."
-- John F. Kennedy

by Jami Petersen

Scrapbooking.com Magazine has formed charitable relationships with the Alzheimer’s Association and the Autism Society of America. We feel that these two groups best represent a population that medically benefits from scrapbooking. Many families of patients with Alzheimer's use scrapbooks to help their loved ones remember special moments and personal history. Autistic children often retain more when using pictures and scrapbooks as teaching aids.
To promote these organizations and to raise awareness, Scrapbooking.com Magazine would like to publish these stories. If you, or someone you know has experienced how scrapbooking has improved the life of individuals with these diagnoses, please write to us. We are looking for heart warming stories, layouts and albums pertaining to Alzheimer's or Autism. Please contact me to share your experiences and give hope to others.

Jami Petersen
newsletters@a-z.com

Scrapbook Adhesives by 3L™

SCRAPBOOK ADHESIVES BY 3L™ offers you a new opportunity to gain more sales!

They now have launched an online store powered by Shopatron! This move also bolsters the commitment SCRAPBOOK ADHESIVES BY 3L™ has to their fulfillment partners by driving sales through independent retail stores. The addition of in-store pickup available for brick-and-mortar stores will create ancillary sales of complementary products when customers arrive to pick up their orders.

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Press Releases

News you can use about the latest media coverage of hot trends, noteworthy events and dynamic industry leaders. Learn more about the current headlines in arts and crafts by clicking on the title of each article segment.
 

 

Available from BasicGrey Epoxy Stickers and Stitched Brads. Get your shine on with BasicGrey’s epoxy stickers. Available in our new Eerie collection and our new Eskimo Kisses collection. Tailor-made with designer detail, BasicGrey’s stitched brads are the perfect fit. Available in our new Nook and Pantry collection and our new Eskimo Kisses collection.
 

How Fast Time Flies appeals to digital holiday photo-takers with 63 unique templates for all ages. As the appeal digital photography continues to grow, does the demand for unique photo-based web applications. HowFastTimeFlies.com is pleased to now announce that it now has a total of 63 winter holiday designs, which include Christmas, New Years, and Hanukkah. The 63 holiday templates are part of its library of 624 template choices for baby, wedding, birthday, seasons, vacations and many others.

by Jami Petersen, Editor in Chief of Scrapbooking.com Magazine

Manufacturers in the art and craft industry are in a unique position for free advertising. Many consumers will buy products after they’ve seen how to use them. We all know what a powerful selling tool this is because sales increase dramatically after demonstrations, make-n-takes and other how-to promotions. You can combine all the features of a step-by-step demonstration and market your products to a huge group of consumers that are already interested in paper crafting. How? Utilize scrapbooking and craft magazines.

There are several reputable publications that have sprung up as a result of increasing interest in paper crafting. Many, like Scrapbooking.com Magazine, are more than happy to have great projects submitted for features and articles. Remarkable projects appeal to both editors and consumers, and “remarkable” doesn’t necessarily mean complicated or difficult. It means layouts or projects that are visually appealing. Editors want to showcase art that will sell the magazine, but they also want to teach crafters good habits, fundamentals, new techniques and unique ideas so that readers are inspired.

Typical crafters sometimes struggle with basic art principles. Skilled designers already know how to use color, focal points and embellishments to create clean and eye-catching artwork.

And wouldn’t you know it, manufacturers often employ skilled designers to make high caliber projects with their products. I know that many manufacturers already have amazing artwork that was created for displays, trade shows and other events. Get double duty from them as articles and features for the magazines. Check out the Editorial Schedule for Scrapbooking.com Magazine by clicking here. The afore-mentioned projects will probably fit into some of the upcoming months’ themes. If not, there are several general categories that also need to be filled each month.

Be sure to read the submission guidelines for each publication. Some magazines have specific topics and contests, but general submissions are usually allowed. Use a particular project in only one magazine (we don’t like to share). Have the designers keep track of products they used for our supply lists and brief instructions during the creation phase. If the designers have a special story or use a unique technique, they should also write any accompanying article. This will make the editor’s job a lot easier and will put your projects at the top of the list. Designers know the stories and interesting nuances behind the art which make the article worth reading. And they don’t have to be skilled writers - that’s what the editors are for.

Take advantage of this opportunity to create partnerships with an award winning editorial team for the benefit consumers. Manufacturers will achieve brand recognition and showcase their products in creative ways: a win-win situation for them, the retailers and the consumers.

For more information about submitting to Scrapbooking.com Magazine, please contact Jami Petersen at jpetersen@a-z.com.    

iLoveToCreate, a Duncan Enterprises Company, named a Vendor of the Year by Michaels

iLoveToCreate, a Duncan Enterprises Company, was honored on August 25 in Dallas with the prestigious award of Michaels Vendor of the Year at the 12th Annual CEO Summit.

“I very much appreciate the incredible job every team member has contributed to us receiving this very significant recognition,” said Larry Duncan, President and CEO of iLoveToCreate. “From our double-digit sales growth to our consistent operational support throughout the past four years, our relationship with Michaels is strong and I thank every single team member for their commitment to making our business and our customers’ businesses successful.” iLoveToCreate was among six vendors to receive this award that honors vendors for supporting Michaels' initiatives over the past year with exceptional product innovation and consumer insights.

“These outstanding vendors supported Michaels by driving retail sales and profit through idea exchange, exciting products, and consumer projects and marketing,” as written in the Michaels press release. “In addition, the companies exhibited excellent supply chain results. Each vendor was recognized for their individual contribution of a specialized program or category that inspired the customer to purchase more of a particular line.”

About Michaels
Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates over 1000 Michaels stores in 49 states and Canada and over 150 Aaron Brothers stores.

About iLoveToCreate, a Duncan Enterprises Company
iLoveToCreate™, a Duncan Enterprises Company, is a privately-held, family-owned, Fresno, California based company that has been a leader in the ceramics arts and crafts industries since 1946. As a manufacturing, marketing, sourcing and distribution organization, iLoveToCreate™ maintains a solid reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, iLoveToCreate™ always strives to explore new avenues of creativity for its core brands, Duncan® Ceramic Arts, Tulip® Fashion Art, Aleene’s® Crafting Adhesives, Crafty Chica™, ilovetocreate.com™ and OA™ Object Art.