"There's no such thing as not enough time if you're doing what you want to do."

-- Robert Half

by Jami Petersen

Many of you are familiar with the survey program run by Scrapbooking.com Magazine. What you may not know is what we do with the data we collect. For the past few years, we've been asking our readers the same questions in timed intervals. Why? We want to analyze and see trends as they develop, know what brands come and go as favorites and how the age of the average scrapbooker changes. All of this information is compiled to help target consumers with the right advertising. Dennis explains the importance of winning the advertising game.

Jami Petersen
newsletters@a-z.com

Wooky Entertainment

Target New Consumers:

Teenagers with the Paris Hilton Creativity Collection. This new line is for teens from 10 years old and older who are interested by scrapbooking. Following the latest trends and fashion, the Paris Hilton Creativity Collection is adapted for teen girls of 2010!

Visit us online: http://pariscreativity.com/
For more information : info@wookyentertainment.com

Press Releases

News you can use about the latest media coverage of hot trends, noteworthy events and dynamic industry leaders. Learn more about the current headlines in arts and crafts by clicking on the title of each article segment.
 

Veit brings new leadership to Creative Memories. "Chris Veit is taking over leadership of St. Cloud-based scrapbooking pioneer Creative Memories at a sensitive time in its history. In February 2009 it emerged from Chapter 11 bankruptcy. The company is also to some degree affected by ongoing lawsuits current and former employees filed against past company leaders and their advisers."

Couple accused of embezzling from scrapbooking company. "A Springville couple is charged with embezzling thousands of dollars from a scrapbooking company. Jon and Nicole Campbell are accused of stealing approximately $130,000 from the company Close To My Heart in 2007. Jon Campbell worked for the company as the IT director and allegedly created a separate business with his wife that he claimed was doing work for Close To My Heart."

Sorenson Capital Sells Majority Equity Interest in Provo Craft to BAML Capital Partners. "Provo Craft & Novelty, Inc, a leading creative technology company, announced that BAML Capital Partners has acquired a majority equity stake in the Company. Sorenson Capital and Provo Craft management will continue to hold significant equity positions in the Company. In connection with the acquisition, Provo Craft has also entered into new senior and mezzanine credit facilities."

The Memory Tradeshow

The Memory Tradeshow is the premiere market for scrapbooking and related products, family history and digital imaging.

It is the most important gathering of this industry regionally, and it’s attracting executives from all sectors: manufacturers, retailers, distributors, suppliers, sales reps, designers and press. The show’s goal is to provide the highest ROI show within the industry with a greater focus on the business of the memory industry, education and best business practices.

Learn more and save >>

by Dennis A. Conforto, A-Z Media Group, Inc.

Advertising is without a doubt one of the trickiest things to master. If you are going to be in retail or if you are a manufacturer supporting retailers, mastering advertising is a must. I would like to give you five guidelines that will contribute to your advertising success. Next week, a follow-up article will provide another five guidelines to help you master advertising.

One thing I have noticed about scrapbook retailers is that they seem to put the brakes on when then should be stepping on the gas. If volume goes down they advertise less not more. The less they advertise the less volume they do. Those that advertise, and I mean really advertise, do more volume during slow times than those that don’t.

However, the real concern I have is when I review a scrapbooking retailer’s ads and see that they have weak messages and that campaigns lack the sparkle you would expect to see in a sales event designed to drive real traffic to a store. This brings me to the first of the ten guidelines you should be following to achieve advertising success.

If your advertising isn’t working – STOP IT!

If you are running advertising that is not working, please stop it! I know it sounds obvious but here’s what often happens: People run advertising because they feel they ought to. They’re not really sure if it’s working but they are hesitant to stop it because it may be one of their main forms of marketing. If the ads you are running aren’t producing great results, STOP, re-evaluate and spend your marketing dollars elsewhere.

Read the entire article by clicking here . . .

If you would like to comment directly to Dennis about this article or have him address a subject matter in future articles feel free to email him directly at dconforto@a-z.com.

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