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By:
Carla Riley-Felt
Managing Director, The SMART Group |
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"Do what you’ve always done, and you’ll get what you’ve always gotten."
These days, nothing could have more truth in scrapbooking retail. Times have changed and what once worked - putting the merchandise on the shelves and watching it fly - is not enough to maintain a profitable thriving business. Now is the time for business owners to either 'get in the game' or call it quits. Getting in the game means going "above and beyond" what you have done in the past. This includes all areas of your business: planning, merchandising, signing, store layout, advertising, promotions, education of your staff, store displays, classes, etc.
This sounds overwhelming, but the reality of implementing this doesn't have to be. Wouldn’t it be great to have a support group to help you
accomplish all these things? Think about what the ultimate support group would be:
- a group of peers to help you with ideas and to share past success stories;
- peers with experience in your industry
- peers that have some of the same issues;
- a group of manufacturers who have a mind set that everyone needs to be successful in order for their success to happen.
Wouldn’t it be great to have the main focus of this group be promoting the success of your retail store!
Welcome to the world of The SMART Group! We know that the industry has reached a point where "doing what you have always done" won't work anymore. We also know that the business cycle is circular, and that all parts connect. In order for the industry to be profitable and successful, the entire industry must work together to succeed.
Our mission is to promote greater industry cooperation, reduce overall operating costs for scrapbooking manufacturers and retailers, increase inventory turn rates, and increase overall market share for our members and scrapbooking as a category. We know how to make your business profitable and successful.
I am inviting you to attend a presentation on The SMART Group. Come see what we offer the scrapbook store owner:
- Learn about the industry,
- Learn how the industry is changing,
- Learn why you need to change.
After all, is "doing what you have always done" really going to take you where you want to go?
For more information visit us at CHA - Booth #4526.
The SMART Group presentation will be held Sunday, February 13th from 5:15pm to 7:00pm in room A307 in the Georgia World Congress Center. To obtain tickets email your name and number of tickets needed to
info@TheSMARTGroup.biz.
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