Store signage Brand fixtures Product packaging Customer service/employee
Company (papers, stickers and embellishments merchandised together) Theme Category (papers, stickers and embellishments in separate areas) Color Other
Friendly staff Clean, neat product display Signage Store layout Ease of movement through the store (space to move and a clear path) Colors of products Demo displays on walls or fixtures Crop room that is well stocked Crop room that is busy or a class in progress
Very important - I want to be greeted and welcomed Somewhat important - If I ask a question I want helpful and friendly service Moderately important - The staff is approachable and available if I have a question Not important - this is not an issue for me
Lighting Cleanliness Displays Newer fixtures Signage Merchandise displayed with new ideas Well stocked fixtures Overstocked fixtures Under stocked fixtures Other
I only shop in stores with a crop room I like the idea of the store having a crop room as an option It is not a factor in whether I shop a store or not
10+ times per month 5-7 times per month 1-4 times per month I have never used a store's crop room
Wide open Partial wall to separate you from shoppers Separate room